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Marketing and Revenue
Plano, Texas, United States
Plano

Lifecycle Marketing & Automation Manager

At My Funded Futures, we’re transforming the world of proprietary trading by giving traders the capital, tools, and community they need to succeed.

We blend innovation, transparency, and performance to create opportunity — helping traders scale faster and smarter. If you’re passionate about fintech, financial markets, and data-driven growth, you’ll fit right in.

Explore our open roles below and see how you can help us shape the future of funded trading.

Position Summary
MyFundedFutures is seeking a Lifecycle Marketing & Automation Manager to help us build smarter, more connected, and more effective marketing experiences across the customer lifecycle.

This role combines lifecycle marketing, marketing automation, loyalty program management, and marketing technology expertise. You’ll own the hands-on execution of lifecycle campaigns and loyalty initiatives, while proactively identifying opportunities to improve customer engagement, retention, and operational efficiency through automation, segmentation, and connected marketing systems.

We’re looking for someone who understands both the marketing strategy behind a campaign and the technical execution required to bring it to life. You should be comfortable developing ideas, recommending solutions, connecting platforms, and independently building and optimizing campaigns—not simply following a set of instructions.

Strong, hands-on HubSpot experience is essential, but your ability to think strategically about how marketing technology can drive better business outcomes is just as important.

Key Responsibilities
Lifecycle Marketing & Automation
  • Build, execute, and optimize lifecycle marketing campaigns across email and other relevant customer communication channels.
  • Develop automated customer journeys supporting onboarding, activation, engagement, retention, loyalty, and re-engagement.
  • Proactively identify opportunities to improve customer experiences and marketing performance through behavioral triggers, personalization, segmentation, and automation.
  • Collaborate with marketing leadership to translate business objectives into actionable lifecycle campaigns and programs.
  • Monitor campaign performance and recommend improvements based on customer behavior, engagement, and business results.

Loyalty Program Management
  • Own the day-to-day marketing execution and operational management of our customer loyalty program.
  • Develop and manage loyalty communications, reward campaigns, automated journeys, and member engagement initiatives.
  • Partner with Product and other internal teams to support loyalty program functionality, integrations, and new initiatives.
  • Identify opportunities to increase loyalty participation, reward redemption, customer engagement, and retention.
  • Track program performance and recommend improvements to the member experience and overall effectiveness.

Marketing Technology & Integrations
  • Serve as a primary marketing owner and hands-on administrator of HubSpot, including Marketing Hub configuration, workflows, segmentation, email, and reporting.
  • Manage and optimize connections between HubSpot and other marketing platforms, customer data sources, and internal systems.
  • Proactively identify opportunities to connect tools, leverage customer data, and automate processes across the marketing technology stack.
  • Partner with Product, Engineering, and BI teams to scope, implement, and troubleshoot integrations and data flows.
  • Maintain data quality, automation logic, and marketing system configurations to support accurate and reliable campaign execution.
  • Evaluate new platform capabilities, tools, and automation opportunities that could improve marketing effectiveness or efficiency.

Campaign Execution, Reporting & Optimization
  • Independently build, test, launch, and manage marketing campaigns and automated workflows.
  • Own campaign setup, audience segmentation, scheduling, personalization, and quality assurance.
  • Develop and maintain reporting on lifecycle campaign performance, automation effectiveness, and loyalty program engagement.
  • Use performance data and testing to identify opportunities for continuous improvement.
  • Establish scalable processes and documentation that support reliable execution as the business grows.

Required Qualifications
  • 3–5+ years of experience in lifecycle marketing, marketing automation, CRM marketing, or marketing operations.
  • Strong, hands-on experience with HubSpot Marketing Hub, including campaign execution, workflows, automation, segmentation, and reporting.
  • Demonstrated experience developing and managing automated customer journeys across multiple lifecycle stages.
  • Experience working with marketing technology integrations, customer data flows, and connected platforms.
  • Strong understanding of email marketing, audience segmentation, personalization, and customer engagement strategies.
  • Ability to independently translate business objectives into marketing campaigns, automation workflows, and technical solutions.
  • Analytical mindset with experience evaluating campaign performance and identifying optimization opportunities.
  • Excellent attention to detail, problem-solving skills, and ability to manage multiple priorities in a fast-paced environment.
  • Comfortable collaborating across Marketing, Product, Engineering, and Analytics teams.

Preferred
  • Experience managing or supporting customer loyalty, rewards, or retention programs.
  • HubSpot Marketing Hub or Marketing Software certifications.
  • Experience with APIs, webhooks, integration platforms, or marketing data synchronization.
  • Familiarity with additional marketing platforms such as Braze, SendGrid, or similar tools.
  • Experience with GA4, marketing attribution, and customer behavior analytics.
  • Background in B2C, e-commerce, fintech, subscription, or other high-volume digital businesses.

What Success Looks Like
  • Lifecycle campaigns and automated customer journeys are consistently executed, monitored, and improved.
  • Our loyalty program is actively managed, with initiatives that increase customer participation, engagement, and retention.
  • HubSpot and connected marketing platforms operate as an integrated, reliable marketing ecosystem.
  • New opportunities for automation, personalization, and customer engagement are proactively identified and implemented.
  • Marketing campaigns are launched accurately and efficiently, with clear performance visibility and minimal rework.
  • The team benefits from a marketing automation expert who can independently recommend and execute solutions—not just complete assigned tasks.

EEO Statement

Equal Employment Opportunity
My Funded Futures is an equal opportunity employer. We believe that diversity drives innovation and success. We are committed to building an inclusive environment where every team member feels valued, respected, and supported—regardless of race, color, religion, gender, gender identity, sexual orientation, national origin, age, disability, veteran status, or any other protected characteristic.

Pay Transparency

In compliance with pay transparency laws, My Funded Futures provides compensation ranges in job postings where required. Final compensation may vary based on experience, qualifications, and location. We also offer comprehensive benefits and performance-based incentives.

Accessibility / Accommodation Statement

If you require assistance or an accommodation during the application process, please contact our HR team at careers@myfundedfutures.com.

Work Authorization

Applicants must be authorized to work in the applicable country without employer sponsorship. The Company does not offer visa sponsorship or immigration assistance for this position.

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¹ All MFFU accounts operate in a simulated environment. Evaluation fees are non-refundable. See our Terms for full program details. All trades are executed on a demo basis and do not involve real capital. Customers who meet the required performance criteria may, at our sole discretion, receive an invitation to access live capital trading through one of our affiliated companies, by invitation only and subject to additional eligibility requirements and terms.

² Payouts are based on simulated account profits and are subject to rules compliance, trading day requirements, and firm review. See program Terms for full eligibility conditions.

Disclaimer: MyFundedFutures provides the information on this website for general informational and educational purposes only. It does not constitute investment, trading, tax, legal, or financial advice, and does not constitute an offer to buy or a solicitation to sell any financial product or derivative instrument. MyFundedFutures is not a broker-dealer, investment adviser, introducing broker, futures commission merchant (FCM), or money manager. You should consult your own advisors before engaging in any transaction.

Trading futures involves a substantial risk of loss and is not appropriate for every person. The use of leverage amplifies exposure and can lead to significant losses. You should only participate using an understanding of these risks, and nothing in our programs should be relied upon in deciding whether to trade your own capital.

Permitted Instruments: Participants may trade, within the simulated environment only, standardized futures contracts listed on regulated U.S. exchanges, including those operated by CME Group (CME, CBOT, NYMEX, and COMEX). Equities, equity options, cryptocurrencies, contracts for difference (CFDs), and over-the-counter (OTC) products are prohibited.

Simulated Performance: All MyFundedFutures evaluation and funded programs are conducted entirely in a simulated, non-executing environment. Participants are advised that hypothetical or simulated performance has inherent limitations. Unlike an actual performance record, simulated results do not represent real trading and may under- or over-compensate for factors such as slippage, liquidity, margin impact, and the psychological demands of live trading. Simulated results are often prepared with the benefit of hindsight. No representation is being made that any participant will or is likely to achieve profits or results comparable to those shown in any marketing, testimonials, or on-platform performance.

Program Performance¹: The data below is provided for informational purposes only and should not be interpreted as a guarantee, prediction, or representation of any future results. During the applicable measurement period:

All results occurred solely within a simulated environment and are not indicative of future results.

Testimonials: Testimonials reflect the personal experiences of the individuals involved and are not necessarily typical or indicative of what any other participant may expect. They are not a guarantee of future results, payout eligibility, or trading success. No compensation has been provided in connection with the testimonials presented herein.

For additional program terms, eligibility, jurisdictional limitations, media disclaimers, program integrity rules, intellectual property terms, and full program performance information, see our Disclaimer and Terms.

MyFunded Perpetuals is offered by Funding Perpetuals Holdings, Inc., a company separate from MyFunded Futures, LLC. MyFunded Futures' track record and performance history do not apply to MyFunded Perpetuals or its products.